Where Coaches Shape What’s Next
Hi {{first name | friend}},
Laura Berman Fortgang tells a story about her first 100 clients.
A mentor told her that by the hundredth, she'd know what she was doing. So she kept a tick mark by the phone for every one.
Somewhere around the hundredth, she noticed a pattern she had been repeating all along without ever naming it.
Her message to coaches: "There is a method to your madness, and you don't even know it, and it's costing you millions of dollars."
If you coach executives or consult with leaders, you likely have one too. The result you get most consistently. The thing clients come back to say changed something. Most of us never separate it from the session itself, so a prospective client can't see it.
This Wednesday, September 30 at 12 PM ET, Laura goes live inside Viveka for Become a Category of One. She'll help you find your zone of genius, the intersection of lived experience, expertise, and results no one else can replicate, and turn it into a positioning statement so clear that comparison stops being the point.
Laura was one of the first coaches in the world to earn ICF's Master Coach Credential. She has coached leaders at NASA, McDonald's, and Prudential, and her TEDx talk has drawn over two million views.
Registration is open until we go live, and this is the last full email before Wednesday.
Save your seat here:
https://coach.viveka.world/masterclass/laura-berman-fortgang/
To your continued success,
Maruxa Murphy
Head of Community - Viveka