Let's say $15,000 came into your coaching business this month.
That number tells you one thing:
What came in.
It does not tell you what you can spend.
It does not tell you what belongs to taxes.
It does not tell you what should stay in the business.
And it definitely does not tell you whether the next hire, program, or investment is actually affordable.
That's the part I think gets missed.
We spend a lot of time talking about revenue.
But revenue and usable money are not the same thing.
On November 5, Heidi DeCoux, Founder & CEO of Cashflowy, and I are hosting a free live session for the Viveka coaching community to make that distinction much easier to see.
You Make Real Money. So Why Doesn't Your Bank Account Look Like It?
Thursday, November 5 · 12 PM ET · Live on Zoom
Heidi is going to show us a much simpler way to understand what's happening with the money in the business—and how to use that information to make better decisions.
You work hard to bring the money in.
It's worth knowing what it can actually do once it gets there.
- Katja Kempe
Founder, Viveka
The $15K example is illustrative. This session is for general education and is not personalized tax, accounting, or legal advice.

